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TEDI JEAN ✦ PHOTO + FILM
TEDI JEAN & THE ARCHIVES
A decade of weddings, first with Picture and Poet and now solo as Tedi Jean. Real people, real days, real shit.
THE APPROACH
After a decade of weddings, I've learned the best moments happen when people forget the camera is there. So I show up as a friend first and a photographer second. These days my films look a little different: shot on camcorders, more low-key and less produced, paired with 35mm and digital stills. But the goal in the edit is the same as ever. A short film even a stranger could connect with, and the one that brings the couple back to that feeling ten years from now.
CHEAKAMUS CENTRE, SQUAMISH
AARON + NATE
An architect and a menswear designer turned the forest into a runway, with hand-sewn trains, a catwalk ceremony, and a Chinese tea ceremony. I photographed the day. Featured on Green Wedding Shoes.
LINDEN GARDENS, PENTICTON
BRAE + MARSHALL
A first look at a lookout over the lake, planned down to the minute by a bride who plans events for a living. 35mm, digital, and a camcorder film.
"Even when a couple does everything right, there are still 100 decisions to be made on the fly. That's not a complaint. That's genuinely what I love about it."
FORT GARRY HOTEL, WINNIPEG
JULIA + SAM
35°, a limo with no AC, a dead camera, and a second room flipped into an after-party with a live band. They're the OG reason I started making camcorder films: incredible hosts, not publicly sentimental, who wanted the day captured honestly instead of formally. 35mm, digital, and a camcorder film.
BEFORE MOM WENT SOLO, SHE SHOT AS PICTURE AND POET. CHECK IT OUT! ✦
MANITOBA MUSEUM
ASHLEY + LEO
A colour-soaked museum wedding. I photographed the day and edited the film.
TOFINO
SAM + CARSON
Mountains, ocean, and a yacht for a reception backdrop. I photographed the day and edited the film.
SQUAMISH
KRISTI + CHRIS
Tucked into the trees with a warm fall palette and a whole weekend of activities. I photographed the day and edited the film.
CASSANDRA ✦ HERO FILM
GOODLAND ✦ 2026
PERSONA CAMPAIGN
Two buyer personas, two worlds, one modular content library built to keep Goodland's ads fresh all season.
+83%GARDEN HOSE UNITS YOY
3×MORE LIKELY TO BUY AFTER SEEING THE MOTHER'S DAY ADS
+57%ORDERS YOY
#1BEST MONTH EVER
THE IDEA
Cassandra, the design-minded professional, got a surrealist model-house garden. Amir, the high-net-worth homeowner, got an old-money driveway and a 1976 Mercedes. Every shoot ran in two halves, editorial first and functional demos second, so one day on set could feed months of ads, web and social.
THE FILMS
Playing silently. Click any film to watch it with sound.
STILLS
ON PAPER
Concepts, moodboards, style guides, shot lists and call sheets. Click any page for a closer look.
PSST... WANNA SEE MY MOM MIC'D UP ON SET? ✦
BONUS ✦ BTS✦ Photo: Rebecca Benoit ✦ Video: Tristan Duggan ✦
BEHIND THE SCENES
GOODLAND ✦ PILOT SERIES
PRODUCT EXPERT SERIES
A long-form YouTube format where Goodland's designer explains the why behind the products. Less host energy, more craftsperson behind the scenes.
2.6×EP. 1 VIEWS VS. THE CHANNEL'S TYPICAL VIDEO
3×EP. 1 WATCH TIME VS. TYPICAL
1.2KEP. 2 VIEWS IN ITS FIRST 3 DAYS
93%OF EP. 2 VIEWS FROM YOUTUBE RECOMMENDATIONS
THE IDEA
Goodland needed a repeatable way to explain its design decisions, not just show products. We built a format around the designer as a calm, knowledgeable guide: one idea per episode, hands-on demos, minimal marketing language. Everything was shot in landscape with room to crop to vertical and square, so each episode could feed YouTube, shorts, reels, product pages and ads. Episode 1 breaks down why garden hoses fail and how to choose one that lasts. Episode 2 walks through how the soaking tubs came together.
THE EPISODES
Playing silently. Click either episode to watch it with sound.
THE SET
A permanent set in Goodland's old Pender office, designed to feel approachable yet refined. A fixed set meant faster planning and a look viewers would recognize every episode. Goodland has since moved to a new space, so Episode 3, now in the scripting phase, will debut a brand new set. Keep your eyes peeled for what's next.
From mockup to build. Click any image for a closer look.
BEHIND THE SCENES
ON PAPER
The Episode 2 storyboard. Click any page for a closer look.
GOODLAND ✦ SPRING 2027 LAUNCH
ON DISPLAY
The Everlasting Garden Hose, displayed like a museum piece, then put to real work. Seven reveal films shot on a working farm, built to stop the scroll.
30FINISHED ASSETS FROM ONE HALF-DAY SHOOT
2BRANDS SHOT IN ONE LOCATION BOOKING
$0SPENT ON PHOTOGRAPHY OR TALENT
7FILMS BUILT FOR THE SPRING 2027 PAID PROGRAM
THE IDEA
A pristine product, presented like it belongs in a museum, dropped into a real, lived-in world. Every vignette opens as a clean studio shot on a plinth. Then the backdrop is pulled away to reveal a barn, a pasture, a pond or a horse wandering through frame. The contrast is the hook, and it carries the line: engineered to handle real work, designed to look good doing it.
THE PROCESS
It started as a team brainstorm to move past persona-led shoots. Once "Life of a Garden Hose" was chosen as the creative direction, I developed five creative territories and presented them for review. When On Display was approved, I wrote the production brief: content plan, moodboard, location, schedule, budget, props, styling and shot lists. With three working days between getting back to the office and the only workable shoot date, I locked the farm location and videographer, prepped plinths and props, and ran the day as producer and photographer, then edited the photo and video myself.
THE FILMS
Playing silently. Click any film to watch it with sound.
STILLS
BEHIND THE SCENES
On set at the farm. Click any photo for a closer look.
ON PAPER
The creative territories deck: one approved, four saved for future campaigns.
The production brief.
Shot lists from the call sheet.
✦ Video: David Vassiliev ✦
LOCATION TOUR ✦ SOCIAL EDIT
RICHARDSON INTERNATIONAL ✦ 2024–2025
RICHARDSON
As Content Lead at Richardson International, a multi-billion dollar agribusiness, I owned every piece of content the company made, internal and external, across Richardson and its Richardson Pioneer division.
"Tedi is a rare talent. She is a strategist who can both envision and execute and a leader who raises the motivation and performance of those around her."
✦ KELCEY VOSSEN, MANAGER, COMMUNICATIONS & PR
THE ROLE
I ran every project from start to finish. When a department came to us with an ask, like a video for supplier appreciation, I wrote the brief, managed the budget, ran the meetings, scripted, storyboarded and got sign-off. Then I produced it with our videographer, animator, writer and designers, brought in outside photo and video partners when we needed them, and stayed on through the edit. That covered social, internal event videos, CEO messages, promo videos for Richardson Pioneer programs, and HR campaign photography.
ON THE ROAD
RICHARDSON REWARDS
RICHARDSON PIONEER ✦ PROMO SERIES
A promo series built to show farmers the value of the Richardson Rewards program. Made to be watched in bite-size pieces.
Playing silently. Click any short to watch it with sound.
SIGHTS & SOUNDS
RICHARDSON INTERNATIONAL ✦ VIDEO SERIES
LOCATION TOURS
RICHARDSON INTERNATIONAL ✦ SOCIAL SERIES
I travelled to Richardson sites across North America. I shot stills while our videographer shot video, gathered the story on site, then wrote and cut these social edits.
YORKTON CANOLA CRUSH
LINKEDIN + NEWSLETTER
A short and a long piece on the world's largest canola crush plant. We couldn't travel for it, so I directed the interviews remotely through an on-site team with no video background, then cut them with our videographer's footage and brought in an animator to package it.
Playing silently. Click either to watch it on LinkedIn.
A TRUE PARTNERSHIP
RICHARDSON PIONEER ✦ EVENT FILM
Made for a partner event to show how investment in Richardson Pioneer shows up in the community, not just the balance sheet.
Playing silently. Click to watch it on LinkedIn.
"Her work consistently exceeded expectations and is now the benchmark for how we approach content."
✦ KELCEY VOSSEN
BEHIND THE SCENES
On the road with Richardson. Click any photo for a closer look.
PORTFOLIO VIDEO
Before I left Richardson and headed out west, I cut this portfolio video: a quick tour of the stories, series and places I got to capture while I was there. Turn the sound on for this one ✦
EVERY THRIFT STORE IN MANITOBA, ONE VIDEO AT A TIME. FEATURED ON CBC RADIO. INTERACTIVE MAP COMING SOON ✦